This is a branding project I completed for Grand Strand Cleaners, a local Myrtle Beach cleaning company.
Starting with the Logo, Grand Strand Cleaners is located near the iconic Grand Strand, so I incorporated the shape of the coastline into the logomark.
I opted for a blue color to represent the ocean and to convey cleanliness, professionalism, trust, and calm. The yellow represents sand and is supposed to convey a "beachy" or playful, but still professional vibe. The secondary green color is meant to evoke a sense of calm. Lastly, the white color represents waves breaking on the shore and is meant mainly as a backdrop for the logo or other promotional assets.
For the type, I decided on Montserrat. It is a widely known typeface recognized for being clean, highly flexible, and being of high visual quality. It conveys cleanliness effectively, and I feel it is a perfect fit for a cleaning company.
Moving on to the business card; I wanted to communicate a feeling of tidiness. I didn't want too much going on or for it to be chaotic, but I did still want it to be eye-catching. I feel I achieved this with a somewhat minimal approach, with the swoosh of the logo on low opacity in the background to add visual interest.
The ad is meant to be more eye-grabbing and playful; using elements like cleaning supplies in the background and imagery of the beach.
Here we have the uniform. It is a gray polo with the logo embroidered on the front on the left chest area and a larger secondary logo on the middle of the back.
Lastly is the vehicle wrap. It is a minimal design with the logo prominently displayed on the side of the company vehicle, along with the tag. One of the cleaners is also featured giving a thumbs up. The minimal nature of the wrap benefits what the company is trying to get across to client, which is their commitment to professionalism and tidiness.
